Privacy Policy

1. Introduction

Welcome to Active RX Rehab & Wellness (“we”, “us”, “our”). We are committed to protecting your privacy and the confidentiality of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website www.activerxrehab.com (the “Site”), schedule appointments, contact us, or use our services.

2. What Information We Collect

We may collect personal and health-related information about you in several ways:

a. Information You Provide Directly

Contact details: name, email address, phone number, postal address.
Appointment details: date/time, services requested.
Health information: relevant medical history, injuries, treatment preferences, symptoms—information you share when seeking therapy or rehabilitation services.
Payment information: where required (insurance, credit/debit card info, billing address).

b. Information Collected Automatically

Website usage data: IP address, browser type, pages visited, time spent on pages, referrer URL.
Device & log data: device identifiers, operating system, other diagnostic data.

c. Information from Third Parties

If you authorize us or if required by law, we may receive information from your health providers, insurance companies, or other relevant third parties.

3. How We Use Your Information

We use your information for the purposes described below:

To provide, operate, and maintain our services and website.
To schedule, perform, and follow up on rehabilitation/therapy services.
To communicate with you: appointment reminders, follow-ups, requests for information, updates, promotional messages (with your consent).
To process payments or insurance claims.
To improve and personalize our services and website content.
To comply with legal and regulatory obligations (e.g. medical record-keeping, health privacy laws).
For internal analytics, research, planning, and auditing.

4. Disclosure of Your Information

We may share your information in the following circumstances:

With healthcare providers or assistants involved in your care in order to provide the proper treatment.
With third-party service providers who help us with services like payment processing, website hosting, email and messaging, analytics—provided they agree to keep your information confidential.
With insurers or legal authorities when required by law, or to protect our rights.
In the event of business transfer: if Active RX is sold or merged, your information may be among the transferred assets—under obligations of confidentiality.

5. Health Information Privacy (HIPAA / Relevant Laws)

Because we provide healthcare/rehabilitation services, we adhere to applicable health privacy laws (HIPAA in the U.S., or state/local laws), which set rules about how protected health information (PHI) is used and shared. Only authorized personnel, with proper safeguards, can access PHI. Your medical information will not be shared except as permitted or required by law (for example, for treatment, payment, or operations), or with your explicit authorization.

6. Cookies, Tracking, and Analytics

We may use cookies, web beacons, and similar tracking technologies to:

Understand how you use our site (pages visited, links clicked etc.).
Remember your preferences.
Provide analytics and improve our site and services.

You can typically control cookies through your browser settings; refusing some may affect your experience.

7. Your Rights

Depending on your location, you may have rights regarding your data:

Right to access or get a copy of your personal data.
Right to correct or update inaccurate or incomplete data.
Right to delete your data, or restrict its processing, in certain circumstances.
Right to object to certain uses of your data.
If you are subject to applicable laws (e.g. HIPAA), you can request an accounting of disclosures of your PHI.
Right to withdraw consent where you have given it.

8. Data Security

We take reasonable technical, administrative, and physical precautions to protect your personal and health information from unauthorized access, disclosure, alteration, or destruction. However, no internet transmission or storage is completely secure, so we cannot guarantee absolute security.

9. Data Retention

We retain your personal and health information for as long as necessary to provide services, comply with legal obligations, resolve disputes, enforce agreements, or otherwise meet our business needs. Retention periods may be determined by law (e.g. how long medical records must be kept).

10. Children’s Privacy

Our services are generally for adults. If we become aware that we have collected personal information from a child under [age 13 / as applicable] without verifiable parental consent, we will take steps to delete that information.

11. International Data Transfers

If your data is transferred to or stored in countries outside your own for processing (e.g. analytics providers, service vendors), we will ensure appropriate safeguards are in place (e.g. data-transfer agreements, use of providers that comply with relevant privacy laws).

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will revise the “Last Updated” date. If there are material changes, we may provide notice via email or by a prominent notice on our website.

13. Contact Information

If you have questions or concerns about this Privacy Policy or our data practices, or want to exercise your rights, please contact:

Active RX Rehab & Wellness